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Welcome
to South
Florida Realty Center,
Inc. We are a South-Florida-based
real estate enterprise that is
involved in numerous aspects
of the industry. Primary experience
and expertise in residential
listings and sales across South
Florida. South Florida Realty
Center, Inc. (SFRC) also provides
real estate services, including
both residential and commercial
properties in Palm Beach, Broward,
and Miami-Dade counties. Whether
the property is for personal
use or for investment, we have
well trained real estate associates
to help you accomplish your real
estate goals. An area of intense
training and attention to detail
is the importance of strong customer
service.
Management Team
Our broker of record, Dan
Coco, is also the head instructor
for the Gold Coast School of
Real Estate. Gold Coast has
been offering real estate courses
to individuals for 36 years.
They have become the number
one real estate school in Florida,
helping more students pass the
state exam than any other school
in the state. Dan Coco has been
preparing real estate students
to pass the Florida real estate
licensing exam for over 15 years
and is one hundred percent dedicated
to each student’s success.
SFRC is led by Seth Rand.
Seth formerly held the position
of V.P. of Marketing for a successful
real estate and mortgage company
in Broward County, Florida.
To assist in the recruiting
and training of our real estate
associates, we secured the services
of Jim Shriner. Jim Shriner, "Mr.
Real Estate Cooks", has
been in the real estate industry
for over 40 years. Jim owned
and operated a real estate company
and a real estate school in
Ohio for 30 years. Since moving
to Florida, he has been teaching
the continuing education courses
for Palm Beach Board of Realtors.
The remaining executive staff
is comprised of dedicated and
knowledgeable professionals
who are experts in their own
right.
South
Florida Realty is targeting
newly licensed real estate associates,
to join South Florida Realty
as sales associates, and to
enroll them in our educational
program titled “Crawl,
Walk, and Run”. We will
not only provide them with classroom
style education, but with hands
on coaching throughout their
first five transactions.
Our commission schedule is designed to keep the associates with South Florida
Realty even as they become top producers in the real estate industry.
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